History
Business Organizations
Community Involvement
Principals

History

Out of the Box was started in April 1999. The business grew out of Eileen's work with companies seeking web design. Many of the design clients came back to her looking for ways to promote their sites. Eileen began researching search engines and other online marketing tools in 1995. Finding that while it was constantly changing, it was possible to effectively promote sites within the search engines. The marketing part of her web design business began to grow and in 1999 Eileen decided to leave web design and enter the world of web marketing.

Out of the Box grew quickly and in June of 1999 Laura came into the business to broaden the skill set for the increasing demands of web marketing.

Out of the Box has served over 100 businesses with various stages of their web marketing strategy. With clients as varied as a manufacturer of jerky spices to one of the largest manufacturer of auto entertainment systems, Eileen and Laura gain more experience with online marketing every day. And have some wonderful stories of success and some real knowledge of what clearly did not work. A list of their clients and letters of recommendation are available upon request.

Business Organizations We are active members in the following organizations in Eugene and on the web.

1. American Marketing Association Eugene Chapter
2. Convention and Visitors Association
3. Womens Business Network
4. Search Engine Forums

Community Involvement

At Out of the Box we believe that business is a crucial part of community. So over the past two years we have been actively involved with The Ribbon of Promise Campaign, The Filbert Festival In Springfield, and the Pottery Association in Eugene. We have helped these organizations from everything from web design to installing software on antiquated systems.

Principals

Eileen Traylor has been an Internet professional for 7 years. She was instrumental in developing two Internet design firms before establishing Out of the Box Marketing in April 1999. Her expertise in web design provides insight and abilities in the area of Internet marketing. Eileen has spent years monitoring the successes and failures of the Internet economy, and has developed a keen understanding of the possibilities of online commerce. While developing such award winning projects as the Child Family Interactive Network and HometownOnline.

She served as an instructor at Lane Community College, teaching Web Programming (HTML) and Internet Marketing. She has been a workshop presenter at The Governors Council on Tourism, The Oregon Women's Business Owners Conference, and The Convention and Visitors Association of Lane County. Eileen has a Bachelors Degree in Psychology from the University of Oregon. She lives in Eugene with her husband Steve and son Alex.

Laura Winkleblack joined Out of the Box in June of 1999. As webmaster for Swahili Imports, she was interested in learning how to market the site to a wider online audience. After a few months, Swahili began to see hits climb and sales increase significantly. The success of the process made Laura a believer in the importance of Internet marketing, and she and Eileen decided to combine forces to expand the business and services at Out of the Box.

She has been a newsletter editor for several community groups and businesses, and her writing and research skills have proven to be effective tools in successful web marketing. At Out of the Box, Laura will concentrate on providing marketing services to small businesses.

Laura has been a business owner since 1978. She and her husband David continue to operate Buck Creek Pottery out of their home studio in Eugene, Oregon.